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Client, Type & Year:
Aware Technology 2023
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Recognition:
Siteinspire — Featured Maxibestof — Featured (Crème de la crème)
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Certified traceability, from field to factory to store
Aware provides digital certifications for brands using Iotex Blockchain. An initiative that goes beyond traditional frontiers to guarantee the authenticity, traceability and quality of fashion products. By scanning a QR code on labels of all garments made with the Aware Tracer Material, customers can verify the authenticity and traceability of the item, telling its unique story, from the farm to the store. Brands also have access to the Aware Platform, where they can have a legacy tracing approach, and see how the certificate of ownership is passed down across the entire supply chain.
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How can we trust sustainability claims?
Aware™️ provides digital certifications for brands using Iotex Blockchain. An initiative that goes beyond traditional frontiers to guarantee the authenticity, traceability and quality of fashion products. By scanning a QR code on labels of all garments made with the Aware™️ Tracer Material, customers can verify the authenticity and traceability of the item, telling its unique story, from the farm to the store. Brands also have access to the Aware™️ Platform, where they can have a legacy tracing approach, and see how the certificate of ownership is passed down across the entire supply chain.
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My Role:
Lead digital designer on an ongoing partnership that started with redesigning the marketing website. Deliverables included a brand update with new fonts, colours, custom illustrations, product tags, an investor deck, and a digital product passport for consumers.
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Credits:
Koen Warmerdam (CCO—Aware), Martin Silvestre (CD), Vítor Cardoso (Digital Design), Joanna Paczkowska (3D), Arthur Bruyere (Motion), Gamze Mandalinci (PM). Photography by Maryn Haertel. Art direction and design by Numbered. External development.
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