• • Client, Type & Year:

    Dom Pérignon Global Marketing Website 2023

• • Global platform redesign of Dom Pérignon

    Dom Pérignon has always transcended products by collaborating with artists, celebrities, and chefs to bring avant-garde ideas to life in wine craft. This legacy has transpired through meticulous attention to detail and unwavering commitment to excellence at every touch point. Redesigning domperignon.com was no different. We honoured this boundary-pushing heritage by creating a global platform to reflect its iconic status within online luxury, together with a holistic digital strategy based on the idea of ‘harmony as a source of emotion’ to elevate all the content to the standards of premium brands. After the website's launch, Numbered continued supporting Dom Pérignon on ongoing requests for over 2 years.

• • My Role:

    I contributed to structuring and designing the winning pitch, creating strategy slides and mockups from high-level key pages (homepage, product page, gallery, and vintage library). After the official sign-off, I built a comprehensive design system to achieve consistency across all pages, updating existing ones, and creating 40 additional pages to complete the project. Today, this system still supports ongoing requests between Dom Pérignon and Numbered.

• • Credits:

    Dom Pérignon marketing team (part of Moët Hennessy), Martin Silvestre (CD), Pierre Hubin (Lead Design), Vítor Cardoso (Digital Design), Marc Guillaumin (3D), Arthur Bruyere (Motion), Marion Espiau (PM). Copyrighted content by Dom Pérignon. Digital art direction, CGI, web design and development by Numbered.