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Client, Type & Year:
Neoplants E-Commerce 2023
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Recognition:
Awwwards — Site of the Month (Nomination) Awwwards — Site of the Day Awwwards — Developer Award SiteInspire — Featured Typewolf — Site of the Day
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The future of plants is here
NEO P1 is not your average Pothos. It's a plant bioengineered by 20+ scientists to capture and recycle the 4 most dangerous Volatile Organic Compounds (VOC) emitted by solvents and varnishes used in most furnishings, textiles, cleaning, and personal hygiene products. From the beginning, our team worked closely with the client to understand their vision and ensure their brand values were effectively conveyed in the digital space. The resulting digital strategy is based on the idea that nature is the most beautiful technology available today, and we should treat NEO P1® as such.
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Nature is the most beautiful technology
We created custom graphics explaining the science behind the plant, complementing the brand's aesthetic and enhancing the overall user experience. Our team created the visual direction for illustrations, photography, 3D, motion, and the web experience. This includes the lottie animations and optimised sprite sheets for the storytelling section on the science page to ensure the best performance without compromising on quality. Lastly, we integrated an e-commerce platform into the website to enable the client to sell the product online, making sure that the product was showcased effectively. After a successful launch with over 31,000 sign-ups, and featured articles on Forbes, TechCrunch, and MIT Technology Review, NEO P1® became the world's first and only purifying plant available to consumers.
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My Role:
Lead designer involved in meetings with the founder and CEO from start to finish. Setting the visual direction, executing all illustrations assets and the website design.
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Credits:
Lionel Mora (CEO—Neoplants), Martin Silvestre (CD), Vítor Cardoso (Digital Design), Joanna Paczkowska (3D), Marion Espiau (PM). Photography by Antoine Guilloteau. Art direction, digital strategy, content guidelines, design and development by Numbered.
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