video
    • Client, Type & Year:

      Oger Luxury Fashion 2022

    • Tailor-made garments since 1989

      Established in 1989, Ogér is a Dutch luxury fashion brand specialising in high-end Italian menswear. With a focus on premium quality and personalised service, Ogér has become a cornerstone of men's luxury fashion in the Netherlands. Numbered redesigned its e-commerce platform to reflect its Dutch heritage online. This new omnichannel website offers a seamless customer experience, inspired by the concept of "gezellig" (cosy, quaint, or nice; pleasant time spent with loved ones) – a term that embodies the brand's vision, as expressed in initial discussions.

video
video
video
    • Mirroring the in-store atmosphere

      Ogér sought more than just an e-commerce website. They desired a digital experience mirroring their in-store atmosphere – intimate, elegant, and bespoke. Our design approach focused on creating a rich, immersive experience that reflected their commitment to quality and exceptional service. The new brand identity, featuring a warm colour palette and timeless fonts, evokes a sense of sophistication and seamlessly connects online and offline experiences. Interactive design elements and custom imagery contribute to an engaging and evolving online presence. Clear messaging and dedicated calls to action provide continuous guidance, while seamless integration ensures a smooth connection with physical stores. Finally, a robust design system built on Shopify Plus offers flexibility for future growth, allowing for the addition of new pages and custom applications, all built on the latest technologies.

video
video
video
video
    • Description:

      Lead designer responsible for creating the visual style for the new Ogér e-commerce website and a design system to support more than 100+ screens.

    • Credits:

      Björn Hillerström (CCO—Ogér), Ian Kouwen (E-commerce Manager—Ogér), Martin Silvestre (CD), Vítor Cardoso (Digital Design). Art direction and design by Numbered. External development.

Vitor
Visual Designer
0%